Advertising for Success

There are many kinds of Internet advertising. The online community has its own language, rituals, symbols, and values. Crack that code, and you may develop new brands, products, and services that more effectively serve this unique tribe of Internet users. The latest contender for the new online advertising paradigm is behavioral targeting (BT), which displays a particular creative or rich content based on the sites the viewer has visited and what actions the viewer has performed on those websites. Podcasting, a mixture of video blogging (vlogging) and radio, has taken off as an advertising medium. From Apple to Lexus, advertisers are lining up to advertise during or to sponsor podcasts.

Behavioral targeting? Paradigm? Podcasting? If these terms mean nothing to you, then you might want to consider the services of a professional advertising service. Success Through Advertising, LLC was created with one goal; to bring a highly motivated and quality customer base to your door. Success Through Advertising is a unique, engagement-focused online advertising solution. STA provides a unique and efficient way to advertise your products and services.

Tags: internet,advertising,internet advertising,success, marketing,advertising for success

Google Choices: Buy Ads on Content Sites or Search Engine Result

Google AdWords advertisers are now able to place a bid for keywords on content sites (contextual advertising) and a separate bid for search engine results only advertising.

Lagging behind Yahoo Search marketing that separated its contextual advertising and search engine result advertising two years ago, Google made these programming changes this week (November 23).

Now advertisers can determine the return on investment for search and contextual advertising. Previously, advertisers who bid for a keyword in AdWords would be automatically enrolled in the content network for that same keyword at the same bid price.

tags: advertising, Internet advertising, search engine marketing

Google Offers Free Analytics

Update 11/27/05:

Due to an overwhelming response, Google has temporarily ceased signing up new customers for its new Web Analytics tool, unveiled last week.


"Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals."

Sophisticated analytic provides tightly integrated AdWords support, so you can easily view AdWords ROI metrics.

All you have to do is post a small piece of code between the HEAD tags on the web pages you wish to analyze.

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

First-class statistics running on the Google servers ... FREE!

Veteran's Day and Remembrance Day

I am a baby boomer. I was born in peace time and enjoyed an uneventful childhood and adolescence. Then there was war. Most of the young men and many of the young women of my generation joined up with the Army, Navy, Air Force, Marines ... most of them flew or sailed out of my life ... forever. Some returned, weary and battle scarred to a country that did not appreciate their sacrifice. Today, November 11, 2005, I remember them.

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For all veterans of all conflicts, whether lying in the Fields of Flanders or inscribed in the Wall in Washington : God Bless You. Thank You. We Will Remember ...

Eileen

Advertising With RSS Delivers

RSS Research

Delivering targeted advertising through news feeds is not a new concept. In December of 2003, Google filed a patent application for serving targeted ads in RSS, Atom and XML feeds and described in detail just how Google delivers targeted content to readers.

In May of 2004, Pheedo reported success with integrating online advertising into RSS feeds to IT professionals. Later that year, Jupiter Research noted less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.

However, by May 2005, Feedburner was experimenting with RSS advertising and providing metrics on subscribers and their behavior to publishers. Amazon, Google and finally, Yahoo, have been working with FeedBurner to extend its advertising network to RSS feeds.

RSS Today

RSS is the new email, but better. RSS is opt-in and SPAM free. Many publishers are seeing 40 percent month-over-month growth rate in their RSS traffic. Many are seeing 50 percent of their traffic come from their RSS feed, with a corresponding decline in email subscriptions.

What is so attractive about RSS for subscribers? Unlike email, RSS allows subscribers to control their information streams. If they like a site, they subscribe. If they do not read the subscription, they can delete it. With RSS readers and browser-based aggregators, the subscriber may easily scan the list of headlines (which may be limited to those updated within the past day or hour), and either read or ignore them.

However, RSS is not perfect. Subscribing to a feed may be difficult for users who are not RSS savvy. Unless you know what the orange RSS button on a webpage means and how to use it as a subscription tool, the subscription process can be tedious. Without step by step directions on how to Add to My Yahoo, or how to use the plugin for your browser, a tool you already use, receiving feeds requires mastering another tool.

Future RSS

Marketers have watched RSS develop as an advertising tool over the past few years. As the technology for publishing feeds become more readily available and easier to use, more marketers are publishing feeds.

The appeal of RSS for advertisers is that members of specific target markets are readily reachable by feed. Blogs and websites that cater to specific interests like gadgets, exercise, diet, health, or politics, for example, attract like-minded subscribers. Now the problem has changed from finding members of the target market to how best to serve them advertising.

Yahoo Think Tank Shut Down by Lightning

Thinking outside the box, Yahoo (AU and NZ) put creative teams inside a box! Between November 3-17, 2005, team members from different advertising agencies will spend 4 to 8-hour shifts in a large glass box house. These advertising execs are "on the spot" to produce campaigns based on the requests (briefs) submitted through the website--within five minute!

The Yahoo! Think Tank is located at Customs House, Circular Quay, Sidney, Australia. Yahoo! Think Tank provides users with access to a collection of on-line resources, including, various communications tools, personalised content and branded programming.

This is really a good idea and I have been visiting daily. I think the Think Tank blog post for today (11/8/05) really shows how there really is a silver lining in every cloud!

From Yahoo Think Tank AU Today (blog posting by Pete Galms):

The Tank was down after a lightning strike pre dawn. A bad omen??? Our luck has changed as Bendon the manufacturers of the tasteful yet functional sports Bra have decided to run a promo today just outside. There are models wearing the Bra and boxing in the rain. Seriously...

A HREF = Opportunity for Advertising

HREF is an attribute of the anchor A and specifies the URL targeted by the link, defining the anchor into a link.

As a webmaster, I have seen these words a million times. However, I never made the important connection that anchor text could be used to describe and promote the receiving web page as well as guide and help users of the originating web page.

Writers of web content should provide contextual clues as to the destination of any link on their site. Each anchor on your website is an opportunity to make your site more accessible and to enhance the value of your contextual links to other pages.

Using descriptive anchor text addresses the issue of accessibility. Most assistive devices like screen readers bypass traditional methods of navigation and go directly to the content and provide a list of hyperlinks on each page. Imagine you are surfing for information on a topic and you hear the anchor text, CLICK HERE, over 10 times on one page. Would this be helpful?

There is a bonus to adding descriptive key words to anchor text. The relevance of the page containing the anchor text is enhanced and the relevance of the target page in relationship to the keywords is enhanced as well. Use anchor text to provide contextual clues when linking to another site or to another page within your site.

Look at your web page or blog and note each anchor. Think of how you might edit each anchor to enhance the experience of visitors to your site as well as provide a link to more information.

Imagine Engaged Readers Viewing Your Advertisements

Imagine ...

you have 15,000-20,000 Web savvy persons who not only spend time and money online, but who are:

• Committed to read (and be paid to read advertisements) that interest them?
• Part of a business revolution where customers and advertisers are brought into a direct economic relationship?
• Members of demographic groups most targeted by advertisers?
• Located worldwide, with large concentrations in N. America, S. America and the United Kingdom?
• Poised to help create an ever widening pool of readers in more than 70 countries?
• Committed to help drive their company to heights of popularity?

Imagine that your company may tap into this huge pool of experienced online buyers in time for Christmas sales...

Sound good? Visit Success Through Advertising today and discover what you may do to become a Charter Advertiser, NOW, before everyone else has discovered Success Through Advertising...


Engage ...