According to a report just released by Sharpe Partners, a marketing agency, 89 percent of adult Internet users in the US share content with friends, family and associates by e-mail. The study showed 63 percent of the respondents sharing email content at least once a week, and 25 percent sharing daily or almost daily.
The top types of email shared? Humor, followed by News. Adding a brand message to the email slightly reduces the chance of sharing. Over 40 percent of respondents stated they are more or slightly more likely to send marketing-related messages. Only 5 percent stated they refuse to share content that contains a brand message.
So, roll out the jokes, folks, burn a news feed and get your brand out there. Perhaps a blend of daily jokes and world news would be a workable format, with a sedate logo as watermark or a small text ad included in the body of the email.
Provide a quality service and your largesse will be returned to you. I love the way the world works sometimes.
Eileen
Tuesday, January 31, 2006
Monday, January 30, 2006
New Cool Blog of the Week
CoolAdzine Blog of the Week is CoffeeStoned Blog.
Go by and say HI to Andy. Read his tales, view his cartoons, and leave him a comment or two. Fred had a little accident a few weeks ago and is recovering nicely, but he could use some encouragement.
Tell him CyberCelt sent you.
Go by and say HI to Andy. Read his tales, view his cartoons, and leave him a comment or two. Fred had a little accident a few weeks ago and is recovering nicely, but he could use some encouragement.
Tell him CyberCelt sent you.
Sunday, January 29, 2006
Rich Media Debuts on Google
Currently, Google AdSense publishers may choose to display advertising links only, or to display contextual advertising and/or graphic images. Choices for publishers are going to become more complex. Google is making a foray into the realm of rich media with a limited beta test of interstitials, expanding ads and floating ads.
Now every free web page (sans content) may look like an escapee from a paid to promote program, complete with flashing banners, fly/float/slide/slip in ads, popups and popunders. I have a feeling I will be very happy to have a high-speed Internet connection, so that I may speed through the advertising mine field.
Any innovation in advertising will eventually translate to more revenue for publishers and more free services like TV, music and gaming downloads for Internet users. This is a good thing.
The downside? Media measurement gurus will now have to conduct studies to determine the rich media format that is the most effective. The guineau pigs? You and me. Get ready for some framebreakers on your favorite traffic exchaanage and some x-rated oops ads on your site.
Now every free web page (sans content) may look like an escapee from a paid to promote program, complete with flashing banners, fly/float/slide/slip in ads, popups and popunders. I have a feeling I will be very happy to have a high-speed Internet connection, so that I may speed through the advertising mine field.
Any innovation in advertising will eventually translate to more revenue for publishers and more free services like TV, music and gaming downloads for Internet users. This is a good thing.
The downside? Media measurement gurus will now have to conduct studies to determine the rich media format that is the most effective. The guineau pigs? You and me. Get ready for some framebreakers on your favorite traffic exchaanage and some x-rated oops ads on your site.
Friday, January 27, 2006
Blogging for Success
As I am traveling this week and using dialup, I hope y'all do not mind that I post an article I wrote a few months ago. Everyone needs traffic to their blog to be successful. The following traffic exchanges were formed to support the blogging community.
BlogClicker- free traffic exchange dedicated to blogs, with 2:1 surfing ratio, free image hosting, and monthly contests for cash and prizes!
Blog Soldiers, sister site to Traffic Soldiers, offers 2:1 ratio, RSS feed promotion, banner exchange, text link exchange, blog directory, and blog education center.
BlogExplosion - Rent your blog space and enter your blog into the Battle of Blogs! Statistics, blog directory, blogs, podcasts and banners.
Blog Advance is a NEW free manual blog surf exchange community offering 1:1 ratio and free forum. New owners and changes abound.
BlogTraffic offers a manual surf blog traffic exchange with 3 upgrade options and banner exchange. Basic membership is free.
Blogazoo ~ different FREE blog traffic exchange. Surf other blogs to raise the popularity of your blog. Post your RSS feed and add your blog to the blogectory.
Not only will your receive valuable traffic to your blog, you will be joining a community of bloggers and will have access to some of the leading edge blog technology.
To your success!
Eileen
Monday, January 23, 2006
Online Video Insider Launched Today
The first edition of Online Video Insider, a new MediaPost newsletter launched today, will be distributed each week on Monday. The Online Video Insider will explore the pressing issues and emerging trends of video on platforms such as video iPods, cell phones, VOD, and next-gen television.
Online video is just one way that Internet advertising and online marketing is evolving. Sometimes, just keeping up with the terminology and technology involved in new marketing methods is beyond me. I have found MediaPost's series of email newsletters to be helpful in understanding the process.
The newsletters are free and registering at MediaPost will open a world of information to you.
Online video is just one way that Internet advertising and online marketing is evolving. Sometimes, just keeping up with the terminology and technology involved in new marketing methods is beyond me. I have found MediaPost's series of email newsletters to be helpful in understanding the process.
The newsletters are free and registering at MediaPost will open a world of information to you.
Sunday, January 22, 2006
Cool Blog of the Week on CoolAdzine
My blogger in residence this week is Small Business : Motivation, Inspiration, & Perspiration.
As I was visiting the blog, I noticed:
Alan is a thoughtful person, a loving parent and a Christian. Please visit Small Business Motivation, Inspiration & Perspiration and have a look at his profile and his other blogs.
Let him know Eileen sent you.
As I was visiting the blog, I noticed:
Small business consultant with A couple of degrees, psychology and finance. 5 cool kids, and assorted other challenges. Speculator, voracious reader, beach walker, game player, Bible thumper, and coffee sipper.
Alan is a thoughtful person, a loving parent and a Christian. Please visit Small Business Motivation, Inspiration & Perspiration and have a look at his profile and his other blogs.
Let him know Eileen sent you.
Thursday, January 19, 2006
To Diet or Not to Diet? Turn to Science for Answer
Visits to the Hitwise Health and Medical - Wellbeing category, which contains diet, health and fitness sites, increased by 8 percent in the final week of 2005 compared to the final week of 2004. The Internet continues to play a major role in providing guidance for slimming down and shaping up.
Sites showing the biggest increases in market share during that period were:
* Spark People, up 148 percent
* Nutrisystem, up 130 percent
* Jenny Craig, up 40 percent
Visits to The Biggest Loser Club increased by 69 percent for the week ending Dec. 31, 2005 versus the previous week.
Hitwise Search Intelligence data suggest that this year's dieters are interested in a more scientific, balanced approach to dieting and fitness.
The share of Internet searches for glycemic index, body mass index and weight training were up 161 percent, 67 percent, and 61 percent respectively, for the week ending Dec. 31, 2005 versus the week ending Jan. 1, 2005.
In the same time period, searches for atkins diet and south beach diet were down by 12 percent and 36 percent respectively.
Could it be that we, as a nation, are becoming smarter as well as thinner? Maybe we finally realize that there is no magic fat-burning pill and there certainly is no fat-free lunch.
What is intriguing is the shift in interest from low-carb and fad diets to more scientific and balanced approaches, as indicated by the top search terms for the Health & Medical - Wellbeing Category.
Sites showing the biggest increases in market share during that period were:
* Spark People, up 148 percent
* Nutrisystem, up 130 percent
* Jenny Craig, up 40 percent
Visits to The Biggest Loser Club increased by 69 percent for the week ending Dec. 31, 2005 versus the previous week.
Hitwise Search Intelligence data suggest that this year's dieters are interested in a more scientific, balanced approach to dieting and fitness.
The share of Internet searches for glycemic index, body mass index and weight training were up 161 percent, 67 percent, and 61 percent respectively, for the week ending Dec. 31, 2005 versus the week ending Jan. 1, 2005.
In the same time period, searches for atkins diet and south beach diet were down by 12 percent and 36 percent respectively.
Could it be that we, as a nation, are becoming smarter as well as thinner? Maybe we finally realize that there is no magic fat-burning pill and there certainly is no fat-free lunch.
Wednesday, January 18, 2006
Tuesday, January 17, 2006
Advertising and Marketing Success
Lots of great information in byte-size chunks today:
Sponsored search text ads on Yahoo! have been reduced to 70 characters, which is a step toward industry standardization. This will allow you to manage keyword buys more easily, compare results across engines, and create ads that are more in line with consumer behaviors.
Design your advertisments for maximum engagement across multiple media platforms, from video-on-demand and satellite radio to search engines, video blogs and wireless text messaging.
According to a report released recently by the Search Engine Marketing Professional Organization (SEMPO), advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending.
Consumers want to feel special and in control of their advertising experience. When they feel included and empowered, they are more likely to buy.
Integrate advertising. Extend your online marketing to your physical store. Invite visitors in your store to shop online. Drive traffic to a contest on your website using print ads. Place a magnetic sign on your car door with URL of your website. Feature your chatroom on a blog post. Wear your website address on your t-shirt.
Visit Advertiing For Success blog and view my post on Multiple Intelligences. Everything you do online and offline is related to everything else you do. No one is going to make the connection for your customer if you do not.
Sponsored search text ads on Yahoo! have been reduced to 70 characters, which is a step toward industry standardization. This will allow you to manage keyword buys more easily, compare results across engines, and create ads that are more in line with consumer behaviors.
Design your advertisments for maximum engagement across multiple media platforms, from video-on-demand and satellite radio to search engines, video blogs and wireless text messaging.
According to a report released recently by the Search Engine Marketing Professional Organization (SEMPO), advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending.
Consumers want to feel special and in control of their advertising experience. When they feel included and empowered, they are more likely to buy.
Integrate advertising. Extend your online marketing to your physical store. Invite visitors in your store to shop online. Drive traffic to a contest on your website using print ads. Place a magnetic sign on your car door with URL of your website. Feature your chatroom on a blog post. Wear your website address on your t-shirt.
Visit Advertiing For Success blog and view my post on Multiple Intelligences. Everything you do online and offline is related to everything else you do. No one is going to make the connection for your customer if you do not.
Thursday, January 12, 2006
Emotional Marketing Does Not Work
Advertisements that go straight for the heart may leave consumers cold.
A study on advertising covering a range of products, from food to technology, found that these ads, while usually memorable, do not increase buying behavior or increase market share.
Leslie Picot-Zane, founder of The Center for Emotional Marketing:
Well, I hope the mood marketing idea works out.
Eileen
A study on advertising covering a range of products, from food to technology, found that these ads, while usually memorable, do not increase buying behavior or increase market share.
Leslie Picot-Zane, founder of The Center for Emotional Marketing:
It's like going to a restaurant with a fabulous ambience and enticing aroma, but the food never comes... They've put you in the mood, but they never give you anything to sink your teeth into.
Well, I hope the mood marketing idea works out.
Eileen
Wednesday, January 11, 2006
CoolAdzine Blog of the Week
Our latest tenant is a very eclectic blog, Haunted House Dressing. Truthfully, I rented blog space to Haunted House Dressing because the blog thumbnail looked so cool on my site.
Jeremy C. Shipp, the blog owner, has a unique marketing strategy. Visitors may write a review of a book, poem, article or picture featured on the blog (or not). For each blog entry, you will receive a chance to win six 12-oz bags of coffee beans. If you are a coffee drinker, this is the motherlode!!
Tell them CyberCelt sent y'all!
Jeremy C. Shipp, the blog owner, has a unique marketing strategy. Visitors may write a review of a book, poem, article or picture featured on the blog (or not). For each blog entry, you will receive a chance to win six 12-oz bags of coffee beans. If you are a coffee drinker, this is the motherlode!!
Tell them CyberCelt sent y'all!
Subscribe to:
Posts (Atom)
LinkWithin
