Thursday, June 29, 2006

The future is here ... the 'toons did it.

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Map of Cartoonland

Cartoon Network uses Flash animation, viewer interaction, pop hot spots, panoramic photography, virtual technology and well-known cartoon characters to produce an intriguing advertising sales site.





on location in cartoonland




Designed as a map of the fictional Cartoon Network, U.S.A. this advertising sales tool has been transformed into an online virtual tour of the next season on Cartoon Network.




digital platform




Explore the site and experience true viewer engagement--what the web could be if we add virtual tours and interactivity to our sites.



The future is here ... the 'toons did it.



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Wednesday, June 28, 2006

Cool Blog of the Week : Green

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Green chronicles the life of one young woman, Rache, as she works through college courses, completes curriculum projects and deals with friends and family in her spare time (LOL). Rache is earning the a Diploma in Childcare and Education in Bristol, England. Lately, Rache is also undergoing the trials and tribulations of placement, which I believe is a clinical internship at a nursery.

Rache had a blog called Purple, but she wished to start anew. Rache explains it best:
The Beginning of Green - I decided that there was too much history in Purple, and so the only way to reinvent, was to start again. Purple served me well, but it is time for a change. I may even call this one Green, who knows :)
I like this young woman. She is serious, focused and direct. Yet, as demonstrated by her blog change (not only a name change, but also a change of focus), from Purple to Green, very flexible. Please visit Green and read about her journey through life. Encourage her, comment on her thoughts, and tell her CyberCelt sent you.

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Mobile TV Users Growing

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Telephia, the leading provider of syndicated research to the mobile industry, released preliminary results from first quarter 2006.
  • The average US mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.
  • 2+ million (almost 1.5 percent) of all US wireless users subscribed to a mobile TV plan during this time.
  • Hispanic (23 percent) and Black (19 percent) mobile TV subscribers constituted about double the share of these groups in the general mobile market.
Sid Gorham, President and CEO, Telephia explains the importance of this last finding:
The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services. Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches.
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Monday, June 26, 2006

Monday! It is Click and Comment All Day...

1 comment:
Click and Comment Monday is a day to click and comment on other blogs. This is a group effort to increase readership, make new blogging friends, and to strengthen the bonds between similar blogs. Click and Comment Monday will bringyou more readers, subscribers and comments.

Start here and now! Click my renter or a blog on my blog roll. View the blog and leave a comment. Then click their renter or someone on their blog roll and view that blog and comment.

I doubt this would happen, but if you find yourself with no more blogs to click and comment upon, you may want to use the StumbleUpon addon for FireFox and Mozilla. StumpleUpon is a collaborative surfing tool for browsing, reviewing and sharing great sites with like-minded people. You can set StumbleUpon to stumble upon blogs, too.

Click and Comment Monday


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Sunday, June 25, 2006

Cool Blog of the Week: Living with Multiple Personalities

1 comment:
The Cool Blog of the Week is Living with Multiple Personalities. Cat is the most well-adjusted person with a mental condition I have ever had the pleasure of knowing. She is witty, well-educated, gifted, a mother and a wife. Below she describes her desire to help others by coming out of the closet about her mental condition:

I have a mission - it came to me like a bolt of lightning. My mission has been to open the eyes of others and help them walk down a healthy mental path. Did I say mental? Yes. How many times would you admit to seeing your Dr. for a cold? No issue there…you’d tell others and get some pity here and there…and then you’d take the medicine required to get better, right? Well, how many times would you tell someone you went to your therapist 3 times this week? And that you were placed on medication to make you feel better, mentally? Most would rather die than admit this to others. There is such a stigma placed on mental conditions in this country. So many feel if they admit to taking an anti-depressant, they are admitting they are crazy or something!

Cat has so many talents and interests I cannot list them all. Just know this, if you need a kind word, a friendly note, help with a project, or tea and sympathy... visit Cat. If you really want to make her happy, bring a pen. She has a thing for pens.

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Friday, June 23, 2006

World Cup Streaker Ad Carries Heavier Message

1 comment:
What first appears to be a tasteless advertisement with a naked female streaking across the playing field while receiving a rowdy welcome at the World Cup, is actually a Public Service Announcement made to enlighten viewers of the issue of forced prostitution during the World Cup games.

The action segues to the darkened tunnel leading to the field, where a pair of men are brutalizing the female, ripping her clothes off, threatening her life, and forcing her to run onto the field. As she runs away from the men out onto the field, the scene dims.

Still cheering?

Thousands of women and girls will be trafficked into Germany during the World Cup and forced into prostitution.

There are things more important than soccer. It took a lot of guts to pass up a chance to advertise music TV and a lot of money to make this creative PSA. Well done, MTV!

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Monday, June 19, 2006

Its Click and Comment Monday All Day

3 comments:
On Mondays, Cat has Click & Comment Day. She posted this to remind you how important it is to comment on other blogs. It truly DOES increase your readership and you most often gain regulars that will visit your blog day after day.

What I encourage is for you to click my renter, which happens to be Cat. Then, you comment on the blog and click their renter or someone on their blogroll. Then you comment on that blog and click their renter or someone on their blogroll. Do this for as many blogs as you can. Sometimes they go full circle, and you end up at the originating blog, then just look up a blog in the blogroll and start the cycle again.

So, let’s get started! Comment here and I’ll either add your name and link to my post. I really encourage you to do this at least to 5 comments if you have ANY time at all. It will give you the joy of sharing a few of your opinions on posts and bring you future readers.

Thanks and enjoy Click & Comment Day!

Click and Comment Monday

Keeping Tabs on Your Children Just Got Much Easier

1 comment:
Family-locator services are a definite help to families on the go AND are generating revenue from location technology required by law to be put into cell phones in the US. This technology allows the location of 911 emergency callers to be easily determined.

The links below will take you to the various websites so that you may compare services. These are the only ones I could find, but I am sure that every cell phone provider will quickly be offering similar services. Its a definite win-win situation for them and for families!
  • Chaperone is a new family-friendly service from Verizon Wireless. Parents can set up geographic limits and receive text alerts if their children, who also carry phones, go too far from home. The service also lets parents check where their offspring are via a map on their cell phone or computer.

  • Sprint's Family Locator services is an inexpensive way for families to stay in constant touch. Approved family members can locate loved ones without disturbing their activities, receive notification when a child enters or leaves a designated area, and quickly and easily send text messages to one or more family members.

  • Walt Disney and Sprint have launched a new wireless service, Disney Mobile. Receive a map to the location of your child's phone without calling. Using GPS technology, all adults on the account can use Family Locator from their Disney Mobile handset or the Disney Mobile website. Lots of other family-friendly services and content as well.
My son turns his cell phone off and leaves it at friends' homes and in their cars. Do you think they would allow me to implant the GPS locater IN him?

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Sunday, June 18, 2006

Happy Father's Day

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See what fatherhood is all about ...


Visit this website and watch this video.

No sex, no language, nothing but a BIG belly laugh!

~+~ Happy Father's Day ~+~

Friday, June 16, 2006

Advertising Guidelines Approved by American Medical Association

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The American Medical Association (AMA) concluded its annual convention by approving a temporary moratorium on direct-to-consumer (DTC) marketing of newly approved drugs. The AMA was approving the voluntary DTC guidelines issued by the Pharmaceutical Research and Manufacturers of America last August.

Could it be? No more endless ads on primetime television:
  • having to do with a certain part of male anatomy?
  • showing someone floating through a field of pollen without a sneeze?
  • ending with a speed-talker listing the thousands of side effects the drug might induce?
In addition to the moratorium on DTC advertising on newly approved drugs, the AMA agreed on some guidelines for direct to consumer ads. The direct-to-consumer ads should:
  • provide objective information about drug benefits that reflect the drug's true efficacy as determined by clinical trials;
  • show fair balance between the benefits and risks of advertised drugs by providing comparable time or space;
  • present warnings, precautions and potential adverse reactions in a clear and understandable way without distraction of content;
  • state that the advertisement is for a prescription drug and refer patients to their physician for more information and appropriate treatment;
  • be targeted for age-appropriate audiences;
  • and receive pre-approval from the FDA.
The AMA also calls for additional research into the effects of DTC advertising on the patient-physician relationship, overall health outcomes and health care costs.

So, does this mean that there will be no more:
  • personal testimonials to the efficacy of a new drug;
  • Mr. Motor Mouth listing side effects at the end of commercial;
  • fantasy backgrounds and music;
  • inappropriate or unproved claims; and
  • no more smiling man (with happy wife at home) shown during the day?
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Monday, June 12, 2006

Ethics Crisis Blog is Surprisingly Bland

1 comment:
Ethics Crisis is a blog that focuses on global business ethics and allows visitors to anonymously confess the most unethical things they have ever done in business. EthicsCrisis.com readers rate the confessions on a scale of one to ten (from always acceptable to never acceptable).

You would think that there would be terrible things being confessed, but most confessions are about stealing ideas, padding expense accounts, and hiring the competition or a friend. The worst was stealing from the YMCA. Seems a little tame compared to other ethics violations in the news. Or the actions of our elected officials, governmental entities and oil companies.

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Friday, June 9, 2006

Men's Room Urinal Advertising

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advertise in urinalsAdvertising is like every other business: location, location, location. There are many places you may place your ad, but most of these advertising placements do not come with the guarantee that your message will be read or seen.

Enter Wizmark, the interactive urinal communicator. Wizmark is based on the one unwritten rule of men's rooms everywhere: when using a urinal, never glane at the person next to you on either side. Every male knows that when he is using a urinal, he can look anyway he wants, except left or right.

Wizmark is strategically located just above the drain to ensure guaranteed viewing. Wizmark can talk, play music, change design, or flash a string of lights around your promotional message in a large anti-glare, water-proof viewing screen. Interactive, Talk Men's Room Advertising by Wizmark is used for PSAs, advertisements, and even heart to heart talks about drinking and driving.

This is not a hoax or joke, and it targets (pardon the pun) or captures the attention of an elusive demographic of men, the 18-34 year olds. Below you may read how one savvy police department is using Wizmark to have users think about driving and drinking.

Can You Hear Me Now! NY Police Incorporate Don't Drink &Drive
Talking Urinal Messages To Access Potential DWI Drivers

Islip, NY, May 23, 2006 - Innovative pro-active trafic safety officials in Nassau County {Population 1.4 million} recognize Talking Urinals offer a unique way to reach men with a Drink Responsibly message. View the entire press release here.

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Thursday, June 8, 2006

Cool Blog of the Week: Navarus.org

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Navarus is a student from Bahrain who is now attending college in Miri, Sarawak in eastern Malaysia. His interests seem to be gaming (Warcraft), blogging (just starting) and beginning his college career.

Welcome Navarus to Blog Explosion. May your college career be stimulating and may you make lifelong contacts there. May your homeland find peace in the face of terrorism.

Stop by and see his blog and tell him CyberCelt sent you.

2000 MyBlogLogs

1 comment:


Saturday, June 3, 2006

Quick Cuts from Media Daily News

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Media Daily News : Section 3 : Out to Launch


Coors : Targeting Gay and Lesbian
Beer Drinkers

Coors Brewing Company has launched a series of seven print ads targeting the gay/lesbian market and using Now's The Time and Taste the Cool taglines. Ads are running nationally and in 13 regional markets in California, Colorado, Florida, Illinois, Michigan, Minnesota, New York, Ohio, Oregon, Pennsylvania and Texas in publications such as Chicago Free Press, Dallas Voice, Gay and Lesbian Times, IN Los Angeles, Just Out, Lavender Magazine, New York Blade, and Out Front.

View PDF of print ads here.


Identity Theft Scares You

CitiBank Identity Theft Solutions features "Darrel," a bald man sitting on his weight bench, bewitched with the voice of an 18-year-old girl. He starts out by saying, "I stole his password online and 'Hello, makeover!' I got hair extensions, plumped up the lips and snapped the hottest head shots. Hollywood, here I come! Tell me what you think." Then comes the off-key rendition of "Unbreak My Heart."

Click here to watch Darrel


Australia : Effective Advertising

Two 30-second spots and one 60-second ad shows Australians telling viewers that:
  • we've saved you a spot on the beach,
  • we've got the sharks out of the pool,
  • we've got the roos off the green,
So Where The Bloody Hell Are You?


Do You Get It?

The Austin American-Statesman launched a TV campaign called Get it! that asks viewers how often they get it (the newspaper). Full of innuendo, the campaign is clean and funny.

Click here to watch the ads


Where's Did the Purple Go?
The annual Newport Beach Film Festival screens 350 independent and studio films. Drama features a talking rainbow seeking the purple that has been stolen.

The spot ends with purple breakdancing on the beach and the rainbow yelling "Oh hell, no."

Friday, June 2, 2006

American Games Being Used to Train al Qaeda Operatives?

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Last month, the US Defense Department revealed to the House Permanent Select Committee on Intelligence that Islamic terrorists are using a modified American video game (Battlefield 2) to recruit and train terrorist recruits.

The US DOD pays contractors $7 million to monitor 1,500 militant web sites with ties to al Qaeda and other militant organizations. These contractors uncovered the nefarious scheme and screened the modified game for members of Congress. The game depicts American soldiers as the big bad guys from the viewpoint of a poor Iraqi goat herder.

Reuters was first to publish this news:
Critics of the U.S. video game industry have long blamed the products for violence among American teenagers in civilian society, including high-profile shootings at public schools.... researchers suspect Islamic militants are using video games to train recruits and condition youth to attack U.S.-led coalition forces in Iraq.
Several major newspapers took the lead from Reuters and ran with the story. Unfortunately, the game was actually a video clip that was so obviously fake it had been discussed and dismissed over the past month in various gaming forums around the world.

If the contractors cannot tell the difference between a poorly made video clip, which included the name of the person who made it, and a true threat, God help us. Maybe we should give the contract to the gamers next year. They were not fooled at all.

View the making of this new urban legend from ABC Australia.


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Thursday, June 1, 2006

Great Advertising Relies on Concept Recognition

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Every now and then, someone in advertising comes up with a creative idea that is a take off on an already established concept. When done correctly, the results are instantaneous and rewards may be great. If the concept is not a patented idea or product, this is a perfectly acceptable advertising solution.

Never have we seen a concept that has so rightfully been adapted to another product. Tell me what you think.


12 step program to breaking our addiction to oil
Oil exploitation endangers ecosystems from America’s parks and wilderness to the deepest jungles in the Amazon and Africa. Our climate, national security, universal human rights, economy and health are threatened by America’s addiction to oil. For our forests, the rights of indigenous peoples, and the natural systems that sustain life, Rainforest Action Network is committed to help break America’s oil addiction.
Here’s how:
  1. Admit we have a problem
  2. Separate oil & state
  3. Jumpstart Detroit
  4. Redesign American mobility for smart growth
  5. Plug in America
  6. Grow our gas
  7. Rooftop revolution
  8. Green the grid
  9. Fund the future
  10. Wean... to green
  11. Low carb USA
  12. Vote
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