Catching up with my email subscriptions revealed a really great post on keywords by Sandy Parish at MediaPost Search Insider blog.
MediaPost Publications - Using Effective Keyword Strategies - 02/23/2007
Tags: search engine marketing, keywords
Wednesday, February 28, 2007
Back up before its too late!
My laptop computer that I use for all my business and financial matters failed a few weeks ago and I had failed to back up my data. Why? Good question. I guess I needed to learn AGAIN that I must back up my data in case of emergency. Now, I have a new laptop and the old one is in the shop; hopefully, they will be able to offload my data. In the meantime, I have no phone numbers, no tax information and no appointment calendar. Do not let this happen to your data. 
IDrive-E Online Backup is a new service that offers 2 gigabytes of free online backup space without any bandwidth limits or restrictions on file type. For only $4.95, get unlimited online backup space.
IDrive-E Online Backup is a new service that offers 2 gigabytes of free online backup space without any bandwidth limits or restrictions on file type. For only $4.95, get unlimited online backup space.
Hispanic Ad Growth to Surpass General Market
According to a new study from Kagan Research, Hispanic advertising growth is expected to surpass the general market, and reach $5.5 billion in gross advertising revenue by 2010.
Deana Myers, senior analyst for Kagan Research, says
For more information, please see press release here.
Tags: Hispanic advertising growth, Kagan Research
Deana Myers, senior analyst for Kagan Research, says
The rapid rise in population and purchasing power has made the Hispanic TV and radio audience a highly desirable market for networks, content owners and advertisers...Although the Hispanic demographic has lower multichannel penetration than the general population, the services are expected to gain ground in the coming decade.
For more information, please see press release here.
Tags: Hispanic advertising growth, Kagan Research
Meet new buddies with complete safety
ccube.com adds the extra dimension of voice to the social networking process
ccube.com is a web-based social networking site that allows you to connect to others using the power of their network and your telephone. Listen to the voice profile of a member first, to get a feeling about whether or not you want to connect. If you do want to connect, the connection is made through the ccube.com network. The caller ID always displays a ccube.com number and not your personal phone number.
With ccube.com you can speak to people all over the country FREE or a low monthly membership fee. Reach out and connect with the knowledge that your personal information and privacy are protected.
Find the Right People Over the Phone - Anytime, Anywhere. And It's Free.
Sign up for an account. Upload your photograph, add keywords to your profile to reflect what you are looking for, then click on My Matches on the menu. You will see the public profile of your matches, with keywords, age, picture, cubeScore, and a call window. You may also search for new friends over the phone. Find new buddies matching your interest keywords who are available to receive calls at that time. It will present you with the top few friends within this category, based on their cubeScore.
What is a cubeScore? Visit ccube.com, the sponsor of this post, to find out.
Tuesday, February 27, 2007
A HREF = opportunity for increased page rank
Search Engine Ranking is a bugaboo to most folks. How exactly do you improve your blog rank without paying someone to artificially inflate your statistics or have your blog become a link farm?
Link popularity is determined by how many websites link to your blog or website and how relevant the links are to the content of your site. Google uses a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.
Site Rank is equal to the number of Incoming Links to your site multiplied by the Site Rank of linked websites multiplied by the Relevancy of Links to your content, divided by the number of unrelated links.
This is NOT the algorithm used by Google, but it illustrates the process of page ranking. Incoming links are not THE answer to site rank. The rank of the sites that link to you IS important, but the relevancy of those links to the content of your site is MORE imperative.
Below is a reprint of an article from my Professional Writing and Editing page on CoolAdz.com.
Contextual Keyword Anchors
HREF is an attribute of the anchor A and specifies the URL targeted by the link, defining the anchor into a link.
As a webmaster, I have seen these words a million times. However, I never made the important connection that anchor text could be used to describe and promote the receiving web page as well as guide and help users of the originating web page.
Writers of web content should provide contextual clues as to the destination of any link on their site. Each anchor on your website is an opportunity to make your site more accessible and to enhance the value of your contextual links to other pages.
Using descriptive anchor text addresses the issue of accessibility. Most assistive devices like screen readers bypass traditional methods of navigation and go directly to the content and provide a list of hyperlinks on each page. Imagine you are surfing for information on a topic and you hear the anchor text, CLICK HERE, over 10 times on one page. Would this be helpful?
There is a bonus to adding descriptive key words to anchor text. The relevance of the page containing the anchor text is enhanced and the relevance of the target page in relationship to the keywords is enhanced as well. Use anchor text to provide contextual clues when linking to another site or to another page within your site.
Look at your web page or blog and note each anchor. Think of how you might edit each anchor to enhance the experience of visitors to your site as well as provide a link to more information.
Tags: page rank, site rank, incoming links, relevant links, contextual keyword anchors
Link popularity is determined by how many websites link to your blog or website and how relevant the links are to the content of your site. Google uses a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.
Site Rank Magic Formula = (IL x SR x RL) / UL
Site Rank is equal to the number of Incoming Links to your site multiplied by the Site Rank of linked websites multiplied by the Relevancy of Links to your content, divided by the number of unrelated links.
This is NOT the algorithm used by Google, but it illustrates the process of page ranking. Incoming links are not THE answer to site rank. The rank of the sites that link to you IS important, but the relevancy of those links to the content of your site is MORE imperative.
Below is a reprint of an article from my Professional Writing and Editing page on CoolAdz.com.
Contextual Keyword Anchors
HREF is an attribute of the anchor A and specifies the URL targeted by the link, defining the anchor into a link.
As a webmaster, I have seen these words a million times. However, I never made the important connection that anchor text could be used to describe and promote the receiving web page as well as guide and help users of the originating web page.
Writers of web content should provide contextual clues as to the destination of any link on their site. Each anchor on your website is an opportunity to make your site more accessible and to enhance the value of your contextual links to other pages.
Using descriptive anchor text addresses the issue of accessibility. Most assistive devices like screen readers bypass traditional methods of navigation and go directly to the content and provide a list of hyperlinks on each page. Imagine you are surfing for information on a topic and you hear the anchor text, CLICK HERE, over 10 times on one page. Would this be helpful?
There is a bonus to adding descriptive key words to anchor text. The relevance of the page containing the anchor text is enhanced and the relevance of the target page in relationship to the keywords is enhanced as well. Use anchor text to provide contextual clues when linking to another site or to another page within your site.
Look at your web page or blog and note each anchor. Think of how you might edit each anchor to enhance the experience of visitors to your site as well as provide a link to more information.
Tags: page rank, site rank, incoming links, relevant links, contextual keyword anchors
Saturday, February 24, 2007
Technorati Tags Generator
I stumbled upon Fintan's Technorati Tag Generator the other day. What a wonderful way to tag your posts with Technorati tags. The tool is so easy! You just type in the words at the top of the page (where it says TAGS), then you hit the Make Code button. Voila, your tags are ready in the code box. Copy and paste to your post and your are tagged.
There is one quirk. If you have 2- or 3-word tags, type them together without spaces. After the tags are generated, just put a + in between the words in the first instance, and space between the words in the second. If you do not, every word will be its own tag.
A big thank you to Fintan for making this online tool available for free. If you have questions about tags, please see this post.
Technorati tags, Fintan's Technorati tag generator, free online tech tag generator
There is one quirk. If you have 2- or 3-word tags, type them together without spaces. After the tags are generated, just put a + in between the words in the first instance, and space between the words in the second. If you do not, every word will be its own tag.
A big thank you to Fintan for making this online tool available for free. If you have questions about tags, please see this post.
Technorati tags, Fintan's Technorati tag generator, free online tech tag generator
Friday, February 23, 2007
Need help? Locate What You Need on FindCounseling.com
I found a great site for locating mental health resources, FindCounseling.com. Originally launched in 1996 as The Therapist Finder, the website was the first online database of mental health professionals. It has now been revamped and relaunched as FindCounseling.com.
On one section of the website you may locate a mental health professional by treatment area, therapeutic approach, managed care or insurance coverage, and location, just to name a few. This is great because trying to find a referral from your HMO or insurance company is usually a total bust. Also, you really do not want to go to a counselor that specializes in depression if you have co-dependency issues.
I will never forget when my ex-husband and I went to a marriage counselor he found in the phone book. The guy was a proponent of Rational Emotive Therapy. I freaked the first time the therapist started cussing at us. Evidently, he thought that was helpful. LOL
The website is full of useful resources like the Psychology News and Research Briefs. For example, Helping Girls Resist Media Sexualization caught my eye because of all the tragic stories about Anna Nicole Smith.
There is one page dedicated to crisis hot lines and emergency helplines, both nationwide and by state. Please visit FindCounseling.com, the sponsor of this post. Bookmark this website. Hopefully, you will never use it. If you need it, you will be glad that you can find it easily.
On one section of the website you may locate a mental health professional by treatment area, therapeutic approach, managed care or insurance coverage, and location, just to name a few. This is great because trying to find a referral from your HMO or insurance company is usually a total bust. Also, you really do not want to go to a counselor that specializes in depression if you have co-dependency issues.
I will never forget when my ex-husband and I went to a marriage counselor he found in the phone book. The guy was a proponent of Rational Emotive Therapy. I freaked the first time the therapist started cussing at us. Evidently, he thought that was helpful. LOL
The website is full of useful resources like the Psychology News and Research Briefs. For example, Helping Girls Resist Media Sexualization caught my eye because of all the tragic stories about Anna Nicole Smith.
There is one page dedicated to crisis hot lines and emergency helplines, both nationwide and by state. Please visit FindCounseling.com, the sponsor of this post. Bookmark this website. Hopefully, you will never use it. If you need it, you will be glad that you can find it easily.
Tagging helps us organize our universe
Tagging, the report on a survey conducted by the Pew Internet & American Life Project found that 28 percent of Internet users are taggers. That means they have tagged online content such as photos, news stories or blog posts.
Why Tag
Tagging helps us to personalize our experience on the Internet.
Tagging allows group sharing of knowledge, making it easier to find content.
Tagging is social in that it facilitates social groups forming around common interests.
Who Tags
Taggers are early adopters of technology, mostly under 40 years old with higher educational and income levels, and likely to have a home broadband Internet connection. Members of minorities that go online are more likely to tag than Caucasians. Men and women are equally likely to be taggers.
Where to Tag
These are the most popular sites that use tags to categorize content.
Flickr – a photo sharing site
Del.icio.us – a browser bookmarking site
Technorati – a blog search engine
YouTube – a video-sharing site
Future of Tagging
Tagging is likely to become more mainstream because of the platforms that make it easier to tag Internet content. Google allows labeling to organize email, Amazon encourages users to label published materials, Yahoo has made it easier to tag and store web pages. Most blogging platforms support tagging or labeling.
Tagging Sites on Socializer
Below are tagging sites on Socializer, a tool for automatic social bookmarking. Believe it or not, this is not a complete list of all the tagging sites; but it is close!
Tags: social bookmarking, tagging
Why Tag
Tagging helps us to personalize our experience on the Internet.
Tagging allows group sharing of knowledge, making it easier to find content.
Tagging is social in that it facilitates social groups forming around common interests.
Who Tags
Taggers are early adopters of technology, mostly under 40 years old with higher educational and income levels, and likely to have a home broadband Internet connection. Members of minorities that go online are more likely to tag than Caucasians. Men and women are equally likely to be taggers.
Where to Tag
These are the most popular sites that use tags to categorize content.
Flickr – a photo sharing site
Del.icio.us – a browser bookmarking site
Technorati – a blog search engine
YouTube – a video-sharing site
Future of Tagging
Tagging is likely to become more mainstream because of the platforms that make it easier to tag Internet content. Google allows labeling to organize email, Amazon encourages users to label published materials, Yahoo has made it easier to tag and store web pages. Most blogging platforms support tagging or labeling.
Tagging Sites on Socializer
Below are tagging sites on Socializer, a tool for automatic social bookmarking. Believe it or not, this is not a complete list of all the tagging sites; but it is close!
del.icio.us
Digg
Furl
Netscape
PlugIM
reddit
Squidoo
StumbleUpon
Technorati
Yahoo My Web
Backflip
BlinkBits
Blinklist
BlogMarks
BuddyMarks
CiteUlike
Diigo
dzone
Feedmarker
Feed Me Links!
Give a Link
Gravee
Hyperlinkomatic
igooi
kinja
Lilisto
Linkagogo
Linkroll
looklater
Magnolia
maple
MesFavs
netvouz
Newsvine
Raw Sugar
Rojo
Scuttle
Segnalo
Shadows
Simpy
Spurl
tagtooga
Tailrank
unalog
Wink
wists
zurpy
Tags: social bookmarking, tagging
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