Discover, not Search, for Information

This is a great interview with Paul Martino, CEO of Aggregate Knowledge. I missed it at the beginning of the month, but I am glad I caught it today while finishing up my blog reading.

Evidently, searching is out and discovery is in. Just open yourself to the experience and let it happen. Let me know what you discover, would you?

MediaPost Publications - Discovering The Recommendation Network - 05/04/2007

“DISCOVERY” IS the new buzzword in the digital lexicon, as everyone looks for more efficient ways to push relevant content and offers to users. Surprising people with the offers and articles that they didn’t realize they wanted is the essence of discovery . . . uses a super-fast recommendation engine of content, offers, and services across 25 sites . . .

Tags: discovery, discover, aearching is out, discover is in