Wednesday, November 28, 2007

Facebook Needs to Face Facts

1 comment:
Click to read MediaPost Publications - Just An Online Minute... Facebook's 'Fix' Really Isn't - 11/27/2007

From the article:
The problem was that users didn't see and/or understand the opt-out notices. And, really, they didn't have much opportunity to do so, given that some point-of- purchase notices were served via vanishing pop-ups that were available for only 20 seconds.
If Facebook wants to change things, they will pay heed to the 25,000+ members who have signed the "Petition: Facebook, stop invading my privacy!" by MoveOn.org and stop notifying your friends about your purchases.

Monday, November 19, 2007

Word of Mouth Marketing Forecast

No comments:
The Word of Mouth Marketing Summit (November 14-15, 2007), was the scene of an announcement concerning word of mouth (WOM) marketing put a smile on the face of many marketers.

From the WOMMA Word for November 19:

The Word of Mouth Marketing Forecast 2007 by PQ Media is the first ever comprehensive study of the size and growth of the word of mouth marketing industry.
According to the research presentation, which was delivered by Patrick Quinn, President and CEO of PQ Media, marketers are expected to spend more than $1.35 billion this year on word of mouth marketing, making it the fastest growing segment in marketing services . . . more than $3.7 billion in 2011.
Click here to request the Executive Summary from PQ Media.

What does this mean for you? Blogs are a great vehicle for word of mouth marketing. Remember to keep your word of mouth transparent and honest.

If you are paid for reviewing sites, products or services, disclose it. To review it, you must use it first. Make your review helpful by pointing out any problems you encounter while using the product, site or service.

Wednesday, November 14, 2007

What Works in Advertising Slogans

4 comments:
Nick Padmore at A List Apart analyzed the greatest advertising slogans to determine why they worked.

What works:
  • five words
  • no brand names
  • declarative
  • grammatically complete
  • standard language
  • alliteration, metaphor or rhyme

I have heard of using only five words in a headline; that is all that fits on a blog title. Why would you not put the brand in the headline? A declarative phrase works, you are stating a fact. Hard to be grammatically complete in five words, but I guess it can be done. Standard language, versus haikus? Alliteration, metaphor or rhyme in five words would be difficult at times.

What do you think?

Tuesday, November 13, 2007

Privacy, Police and Profiles

2 comments:
Click here to read: Social Ads Or Social Networking Nightmare?


. . . the goods that people buy, the plans they make, the networks they belong to, paint a near-complete portrait of their lives. The information that's useful to a marketer may be even more useful to a criminal or a cop. The young people who form a large share of Facebook's usership may not be overly sensitive to privacy concerns, but they surely understand this basic fact.

Or do they?

Read on... Cops aim to remove walls between Web, offline patrols

Police Lt. Charles Cohen, an Indiana state trooper, teaches other law enforcement officials how to patrol virtual worlds, online social networks, chat rooms and the like to spot real world crime.

People under 25 tend to think about what is public versus private information differently from the rest of us, and that is great for law enforcement investigators. . .

So, before you post that photograph of the 6-foot-high marijuana plant decorated as a Christmas tree, think about it.

Something my son found out was that your girlfriend's parents can find your MySpace profile as easily as your friends. Privacy is wide open on social networks. If you see that your profile is being targeted for drug rehab advertisements, you may want to consider this: principals, parents and police also may be viewing your page.

In San Marcos, we have a police officer who has the acronyms and attitudes to pose as a teenager looking for excitement on chat rooms. Many adult predators who thought they were meeting a teenage girl or boy for a little sexual healing are now spending their time as sex slaves for a big guy named "Bubba" in a Texas prison.

Be safe out there.


Friday, November 9, 2007

More on Facebook : Advertising and Legal Issues

2 comments:
Click to Read: Just An Online Minute » Blog Archive » Just An Online Minute… Legal Questions Surround Facebook’s Ad Plan

From the article:
The problem, according to University of Minnesota Law School professor William McGeveran, is that a 104-year-old New York law prohibits advertisers from using photos, drawings or other likenesses of people without their written permission. Courts in other states as well have held that people can sue when photos or drawings of them are used in ads without their consent.

A commenter on the blog, Gerard McLean from Rivershark, Inc. also had a good point:
Brands should probably be more concerned about which naked rear-end or other body part is going to appear next to their ad rather than users’ being concerned about their likeness being used without permission. . .


Thursday, November 8, 2007

Microsoft Taking Facebook Worldwide

2 comments:
Click to read: eMarketer on Microsoft-Facebook-eMarketer

From the article:
When Microsoft Corp. paid $240 million for a 1.6% stake in Facebook last week, it acquired the rights to sell Facebook advertising around the world. With 34.5 billion page views in September, according to comScore Media Metrix, Facebook is now the fourth most highly trafficked Web property worldwide.

Social networking is BIG in Europe. According to comScore, almost 78 percent of UK Internet users aged 15+ visited a social networking site in August 2007. The number for other European countires were Germany (46.9 percent), France (46.6 percent), Spain (61.5 percent) and Italy (49.3 percent).

Newspapers Read Weekly

No comments:

According to the analysis by Newspaper Association of America of Newspaper Footprint: Total Audience in Print and Online, a research study by Scarborough Research, almost eight out of ten adults read a newspaper, either in print or online.

Other findings:
  • 85 percent of individuals with a household income of $100,000 or more read a newspaper in print or online each week.

  • More than eight in 10 college graduates read a newspaper in print or online each week.

  • 82 percent of US adults who had made online purchases in the past year read a newspaper in print or online each week.
So, to reach the affluent, the educated and online shoppers, think NEWSPAPERS.

LinkWithin

Related Posts with Thumbnails