Monday, July 28, 2008

Future SEM : Open Development

2 comments:
This is a great article about the future of search engine marketing by Chris Copeland, CEO of GroupM Search. You may read it by simply registering with Search Insider if you are prompted to do so.

Search Insider » Blog Archive » Is The Search Industry Closed for Business? Or Just Opening?

From the blog post:
So, are search advertisers as we know them today preparing the fire sale? If they remain wedded to bid technologies and being paid as level pullers, absolutely. However, with a nod to the future and a continued focus on data, relevancy and the emergence of open development environments, these days may be the moments where the herd is thinned, but the strong of mind and vision survive.

So, guess who does not have all the answers to the new SEM? Start with G and end with an e.
If there are any other anti-G00glers out there, this post will make you smile. Even if you got page rank raped again this last go around.

Wednesday, July 23, 2008

Advertising Budget to Determine the Future???

4 comments:
When Al Gore challenged the U.S. to produce all of its electricity from renewable sources in 10 years, his aggressive plan to combat climate change was pitted against another recently- unveiled proposal, from Texas billionaire T. Boone Pickens, to reduce the nation’s dependence on foreign oil.

Gore's plan is expected to cost between $1.5 trillion and $3 trillion and involves investment in wind, solar and geothermal energy, energy efficiency and a national power grid. He also wants to retain energy production from nuclear and hydroelectric power plants, and invest in technology to store and capture carbon dioxide from coal and gas.

The “Pickens Plan,” calls for a massive switch to natural gas as a transportation fuel and a dramatic increase in wind power. Pickens says his $300 billion plan will reduce the amount of imported oil by more than a third in the next decade.

Pickens, a Texas oilman, is funding his own ad campaign and has commercials running on TV already. Gore has the backing of the “We Campaign,” a $300 million effort launched earlier.

On NBC’s “Meet the Press” this weekend, Gore said he disagrees with Pickens that natural gas should be the dominant transportation fuel, advocating for electric cars instead. Pickens, however, has said Gore’s plan doesn’t do enough address the nation’s dependence on oil imports.

above via Reuters

What is the Answer?

There is much these men agree on and both plans stand in stark opposition to President Bush’s recent move to increase domestic oil production by lifting the ban on oil drilling along most U.S. coastal states.

Do you support Gore, Pickens or Bush? Are there parts of each plan that you like? Or, are you just glad that there is dialogue taking place?


Tuesday, July 22, 2008

Organization is One Key to Success

4 comments:
I have been involved in some huge projects that took weeks to collect, to summarize and to begin to formulate a written report. One project in particular was a genealogy project and most of the information was buried inside of journals, newspaper articles, family Bibles, personal correspondence, and many single pieces of paper covered with information.

Another project was an audit of the financial records of a major water amusement park. This included contractor hours, per diem payments, invoices for deliveries of materials, paychecks, receipts for supplies, mileage records and travel vouchers. It took a week just to locate what we could find of the information requested.

If you have a business or a project that is buried in paper, files, faxes, proposals, invoices, payroll records, order entries or other, you should see about securing the services of a Document Scanning services company like DigitalDocumentsLLC.com. Not only can the documents be scanned in, but tagged with keywords that allow you to easily locate them when needed.

From the website:
Did You Know...

> Paper filing systems grow 22% per year.

> Over 40% of the data utilized on the job is not readily accessible.

> Support personnel spend up to 60% of their time searching for paper.

Visit the website of DigitalDocumentsLLC.com to see what is offered and how it might help you become more efficient with your paper work. Order the brochure and maybe request a free services proposal. It may be the smartest business move you ever made.


Sunday, July 20, 2008

Upcoming Search Marketing Expo events

2 comments:


If you cannot attend these international events, remember the
Search Marketing Now free webcasts. The next webcast will be:

The Social Graph: The Key to Search Marketing's Future?
Thursday, August 14, 2008
1 PM EDT

This webcast explores:

  • The types of social media sites that appeal to search marketers
  • How to understand and leverage the “social graph” of influentials and power users for maximum impact
  • How campaigns on social networks can quickly go viral, producing tons of traffic
  • How to sustain interest after the first spike of interest fades
  • How much time and resources should search marketers invest in social search campaigns

Chris Sherman is Executive Editor of Search Engine Land.

Register Now!


Friday, July 4, 2008

Adding Interactivity and Content With Video

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Take Control of Video 2.0: How Interactive Marketers Can Conquer Online Video

DATE: July 22, 2008
TIME: 10am PT/ 11am MT/ 12pm CT/ 1pm ET

PRESENTERS:
Matt Kaplan, VP of Creative and Client Services, PermissionTV
Marla Chupack, Moderator, American Marketing Association

Learn how to engage viewers and provide interactivity in the world of video 2.0
  • Best practices and examples of interactive video experiences
  • Core attributes to seek in an online video platform
  • Tips for easily creating, deploying and managing online video content
  • How top interactive agencies and developers are successfully executing on their online video vision
These free webinars are a great opportunity to learn from experts. Do not forget to register. You should download the software before the webcast starts in case of problems.

Click Here to Register

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