Monday, July 16, 2012

Social Millennials Model for Brand Image

Millennials = people 15-26 years old, also called Generation Y and Echo Boomers

4 Things Brands Can Learn From Social Millennials
by Mike Doherty, Jun 29, 2012, 6:55 AM

Millennials are early adopters and users of social media. First, they are accessible.They are seen as extremely warm and inviting.

Next, sociable people are seen as actively caring for the needs of their friends. We all know these people-- they are happiest when they know that everyone else is having a good time.\

Sociable people are also a resource for those around them. They always have a good inclination of what’s going on in the world. 
Sociable millenals are the spark for their friends. They sense gaps in the social rhythm and they use those to interject a burst of energy to get the rhythm going again.

Brands can be perceived as social by Millennials, they will have to continue to learn to fulfill the roles above in the experiences they create. 


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