Bingahoo? Yabing? Bingahooy?

I did not write a post on this before because MSN and Yahoo have negotiated the deal to death in the past. However, it looks like Bing may become the search engine for Yahoo. Then, perhaps Bing/Yahoo (Bingahoo? Yabing? Bingahooy?) will be a real competitor to Google.

Do You Bing? Yahooers May Soon Search With Microsoft - Advertising Age - Digital
From the article:

Yahoo's request for an upfront payment (it is said to have asked for several hundred million), in addition to revenue guarantees that would amount to billions over the course of the deal, caused a breakdown last week in the on-again-off-again talks.

Other issues to be worked out are:

• Microsoft wants to develop technology and not sell media.
• Microsoft wants to eliminate Yahoo as a search engine competitor.
  
• Yahoo wants more revenue from searches that originate on Yahoo and lead to a purchase.
• Yahoo wants access to data for use in behavioral targeting.
• Yahoo wants a share of revenue from the sale of search ads.
• Will Yahoo give Bing the "powered by" brand?
• Would advertisers buy ads via Yahoo's Panama or Microsoft's AdCenter platform?

I hope they can reach an agreement soon. Yahoo! is stagnating as a search engine and losing marketshare to Bing. If negotiations bog down again, the winner will be Google.

Tags: microsoft, bing, yahoo, search engines, negotiations