Gift card sales are predicted to reach almost $18.5 billion

BIGresearch surveyed over 7,000 consumers about consumer behavior and shopping trends related to this holiday season.  The survey results are presented in the NRF 2005 Holiday Consumer Intentions and Actions Survey.

Third ranked on wish lists of both gift givers and receivers this holiday season are gift cards.  Gift card sales are predicted to reach almost $18.5 billion this holiday season, a 6.6 percent increase over gift card sales during the 2004 holiday season.

More than 76 percent of  shoppers polled stated that they plan to buy at least one gift card, and more than 52 percent of  consumers said they would like to receive gift cards this holiday season.

View the complete survey results here.

Success in gift giving this holiday just got much easier.  Need gift?  Get gift card!

Tags:  success,survey,gift giving,shopping,gift card, wish list,consumer behavior,shopping trends