Keeping up with the Competition

Keeping up with the Joneses.com: Using Competitive Research to Stay One Step Ahead of your Online Competitors

Tuesday, June 26, 2007 10 am
Pacific Daylight Time (GMT -07 am, San Francisco)

Panelist(s) Info:
Steve Foster, Director, Competitive Research, Keynote Systems
Marla Chupack, Moderator, American Marketing Association

Want to grab market share from your online competitors? Find out what users love and hate about their web sites and leverage that information to provide a superior user experience.

Join this Webcast to learn the answers to questions such as:

• What types of business questions should I be asking?
• How do online competitive studies differ from traditional research approaches?
• What's most important to web site visitors?
• How can I discover and measure significant market trends?

This event has been previously recorded. On the day of the event please view the event at your convenience.

Registration required: http://www.marketingpower.com/webcast6-26-07

Tags: competitive edge, webinar, American Marketing Association