Sunday, August 19, 2012

Mobile Shopping Applications Gain Market Share

Top 10 Shopping Apps for June 2012 (Smartphones, U.S.)
RankApplicationUnique AudienceAvg Time Spent (hh:mm:ss)
1eBay Mobile
13,161,000
1:04:02
2Amazon Mobile
12,122,000
0:18:39
3Groupon
11,942,000
0:21:16
4Shopkick
6,481,000
3:19:11
5LivingSocial
4,349,000
0:09:10
6Walgreens
2,810,000
0:08:07
7Target
2,215,000
0:07:53
8RedLaser
1,889,000
0:04:10
9Out of Milk Shopping List
1,735,000
0:31:30
10SavingStar Grocery eCoupons
1,573,000
0:06:42
Source: Nielsen, August 2012  (Read as: During June 2012, 13.2 million smartphone owners used the eBay Mobile application, from Android/iPhone handsets in the US.)


 June 2012 Data

eBay and Amazon topped the list of shopping apps used by mobile users. Daily deal sites like Groupon and LivingSocial had 10 million Americans using their apps during the same time. Meanwhile, applications in the Shopping/Commerce category were accessed by 45 million smartphone owners, who used apps in the Shopping/Commerce category 17 times on average

For additional information from Nielsen, please visit here.

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