How Clear is Your Writing?

Dale Carnegie said, "There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it." Our advertisements and articles must convey correct and easy to retrieve information.

Tips on Formatting Your Writing

Sans Serif fonts, like Arial, are the easiest to read.

Use a maximum of three typestyles in one document.

Text boxes and graphics may be used to break up the space on a page.

------------------------------------------------------------------------------------
Some editors are failed writers, but so are most writers.
T. S. Eliot (1888 - 1965)
------------------------------------------------------------------------------------

Highlight important information in yellow for readers who browse rather than read.

If your market is the over-50 crowd, enlarge your text size to increase ease of reading.

Always use the alt tag for graphics, including banners, for individuals using screen readers.

View your web page using different web browsers and varying screen resolutions and monitors.

------------------------------------------------------------------------------------
Writing is not necessarily something to be ashamed of, but do it in private and wash
your hands afterwards. Robert Heinlein (1907 - 1988)
------------------------------------------------------------------------------------

Research has found that headlines written in red, the color of power, seem to attract the reader.

Bold or italicize key words. If you underline key words (like hyperlinks), this may confuse readers.

Sites that automatically load flash movies, sound bites or videos tend to make readers leave your page.