According to Majestic Research via Red Herring, Internet users are developing brand loyalties. Users of certain email services--such as Google, Yahoo, AOL and MSN--are more likely to use the related search engine.
Search to Email Conversion Facts:- 46 percent of Internet users who regularly use Yahoo search have Yahoo email account
- 38 percent of those who use MSN search have an MSN email account
- 35 percent of those who use AOL search have an AOL email account
- 13 percent of those who use Google’s search engine use Google’s Gmail service
- 87 percent of Gmail account users select Google as preferred search engine
- 71 percent of users with Yahoo email accounts chose Yahoo as search method
- 49 percent of MSN email account holders list MSN search as their favorite search method
- 45 percent of AOL members list AOL search as their regular search engine
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