Google AdWords advertisers are now able to place a bid for keywords on content sites (contextual advertising) and a separate bid for search engine results only advertising.
Lagging behind Yahoo Search marketing that separated its contextual advertising and search engine result advertising two years ago, Google made these programming changes this week (November 23).
Now advertisers can determine the return on investment for search and contextual advertising. Previously, advertisers who bid for a keyword in AdWords would be automatically enrolled in the content network for that same keyword at the same bid price.
tags: advertising, Internet advertising, search engine marketing
No comments:
Post a Comment
I LOVE comments. I read and I REPLY to each sincere, authentic comment, either on this blog or I FOLLOW you to yours.
Leave your name and the URL to your BLOG. Comments with key words as the name and with links to commercial sites are deleted.
For information about commenting on Blogger, please read Backlink: as You Like It.
Again, your name or blog name, linked to your BLOG is the ONLY acceptable way to sign your comment. Any key word links to commercial sites or links in the body of the comment is a sure way to have your comment deleted.
Update: You will need to sign in to leave a comment. Sorry, the SPAM is just too much for me.