Coremetrics, a leading provider of web analytics and marketing solutions, predicts the top shopping day, named eDay, will actually come one week after Cyber Monday, on December 4.
After eDay, Coremetrics predicts the next four largest days for online retail sales will be the Monday one week after eDay, the Wednesday after eDay, the Tuesday after eDay and the Tuesday one week after eDay.
Coremetrics lists online marketing recommendations for Holidays 2006:
- During the weeks before and after eDay (December4), launch personalized email campaigns, increase paid search daily budgets and per-click bids and optimize shopping comparison site placements.
- One week following eDay, communicate a sense of urgency to shop prior to inventory limitations, high shipment costs or inability to deliver on time.
- Two weeks after eDay, promote the store finder, in-store pick up and in-store promotions to last-minute shoppers, and reduce your paid search daily budgets and click prices back to pre-holiday levels.
Tags: eDay, Cyber Monday, Coremetrics, Holidays 2006, online shopping
No comments:
Post a Comment
I LOVE comments. I read and I REPLY to each sincere, authentic comment, either on this blog or I FOLLOW you to yours.
Leave your name and the URL to your BLOG. Comments with key words as the name and with links to commercial sites are deleted.
For information about commenting on Blogger, please read Backlink: as You Like It.
Again, your name or blog name, linked to your BLOG is the ONLY acceptable way to sign your comment. Any key word links to commercial sites or links in the body of the comment is a sure way to have your comment deleted.
Update: You will need to sign in to leave a comment. Sorry, the SPAM is just too much for me.