Virgin spokesperson points finger at billboard installers who put Upper West Side billboards in Upper East Side neighborhoods. What is worse, the ads on the billboards trashed the neighborhoods in which they were placed. I expect to see these billboards tagged in short order. They are insultingly snobby, like the deNiro commercial about
my town and
my card ...
Adrants » Virgin: 'You Rule! Oops, Except Not.'For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.
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