Using Web Analytics to Impress Your CMO
Thursday, Thursday, July 19, 2007
10am PT/ 11am MT/ 12pm CT/ 1pm ET
Presenters:
- Jim Sterne, President, Web Analytics Association
- Akin Arikan, Senior Segment Manager, Internet Solutions Marketing, Unica Corporation
- Marla Chupack, Moderator, American Marketing Association
http://www.marketingpower.com/webcast7-19-07
This free, one-hour webcast will cover top lessons web analysts can teach the CMO, including how to:- Effectively communicate meaningful web analytics information
- Use web analytics to drive corporate change
- Apply metrics and KPIs to improve cross-channel marketing strategies
- Leverage web analytics information to gain insight into the entire marketplace
- Optimize advertising spend - Make marketing a more accountable process
- Test strategy and messaging
- Optimize individual customer relationships
- Apply online behavior insights to online and offline campaigns
- Engage offline prospects online to move them further down the sales funnel
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