Thursday, September 20, 2007

AMA Webcast : Integrated Marketing

Thursday, October 4, 2007 10:00 am Pacific Daylight Time
(GMT -07:00, San Francisco)

25 Secrets to Achieving Soaring ROIs for your Integrated Marketing Campaigns

Attend and you'll learn how to:
  • Implement strategic direct marketing planning essentials
  • Gauge your performance against the best in the industry
  • Take advantage of seven targeting techniques essential in today’s cluttered mailbox, anti-spam, email environment
  • Accurately deliver your messages to the best-qualified prospects, driving up results while reducing waste
  • Determine whether you’re operating with the right foundation and management principles to consistently deliver highly successful campaigns.
Presenters:

Russell Kern, Founder and CEO of The Kern Organization
Anna Carbonara, Moderator, American Marketing Association

Free! --) Registration required.

These free webinars are a great opportunity to learn new skills and to network. They are not the most high-tech event, which is surprising when you think of the association putting these on. However you will learn from experts and usually you receive a free whitepaper or a copy of the presentation. Do not forget to register. You should download the software before the webcast starts in case of problems.


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