According to the analysis by Newspaper Association of America of Newspaper Footprint: Total Audience in Print and Online, a research study by Scarborough Research, almost eight out of ten adults read a newspaper, either in print or online.
- 85 percent of individuals with a household income of $100,000 or more read a newspaper in print or online each week.
- More than eight in 10 college graduates read a newspaper in print or online each week.
- 82 percent of US adults who had made online purchases in the past year read a newspaper in print or online each week.
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