What works:
- five words
- no brand names
- declarative
- grammatically complete
- standard language
- alliteration, metaphor or rhyme
I have heard of using only five words in a headline; that is all that fits on a blog title. Why would you not put the brand in the headline? A declarative phrase works, you are stating a fact. Hard to be grammatically complete in five words, but I guess it can be done. Standard language, versus haikus? Alliteration, metaphor or rhyme in five words would be difficult at times.
What do you think?
4 comments:
I agree with all of that except the alliteration and rhyming part. It's just too kitschy. Isn't it?
@susan-Thanks for stopping by. I find that alliteration just happens sometimes. When it does, I leave it.
"What Works in Advertising Slogans" - Good article. Congrats.
I had a look at the Article by Nick Padmore and found it interesting. I wonder if he used James Brausch's tool Glyphius tool to work out how the ads performed.
keep keeping connected ( feeble attempt at alliteration!)
Gavin
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