Ultimate Down Sell

This is a great article on customer expectations--negative ones. If you like the article, you may want to subscribe or bookmark Marketing Profs. They send out a newsletter, Marketing Inspiration, about twice a week.

We Suck!

When you think of ways you want customers to describe your product or service, you'd probably want them to avoid that most dubious of superlatives: The Worst. But in a post at the Influential Marketing Blog, Rohit Bhargava says the Hans Brinker Budget Hotel in Amsterdam has for 15 years promoted itself as "the worst hotel in the world.". . .

• It lowers expectations so dramatically that travelers don't feel cheated.

• It appeals to its target demographic.

Bhargava's Marketing Inspiration is simple and pragmatic: "Sometimes being honest and giving people something to talk about is the only thing that really matters," he says.

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Tags: marketing profs, marketing inspiration, you suck