The rise of the semantic web and social networks has changed the face of marketing. Instead of marketing TO consumers, we now want to market WITH the consumer. Think of it as taking ENGAGEMENT to the next level. Basically, marketers will need to define their market and learn what matters to them, and not what marketing gurus say they want. To complicate the issue, Generation Y is further divided into teens (ages 14-18) and early careerists (ages 22-29).
Participatory Marketing Network (PMN) is a partnership formed by Michael Della Penna and Ragy Thomas with Pace University’s Lubin School of Business' Interactive and Direct Marketing (IDM) Lab. This network is one of the first Gen Y ongoing research panels.
If you have an interest in marketing and Gen Y, you should visit the PMN website and read the research reports, blog posts and find out about their free webinars.
1 comment:
This is one of the best articles based on this topic I had the pleasure of reading. Thank you.
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