Saturday, March 18, 2006

Behavioral Targeting and Gather.com

Gather.com, an new blog platform launched in November of 2005, has rapidly grown to network status. Articles on Gather.com cover all topics. To publish an article, all you need is a title, the article, and a few relevant tags to help people find it. You can also add images to your article. Publishing an image is quick, and you can add a caption and tags to help other members find your pictures.

Partially funded by NPR mainstay American Public Media Group, Gather.com's 20,000 members are older and more literate than most members of other social networks. Gather is among the first social networks to let advertisers buy against a dense profile of member behaviors, also known as behavioral targeting.

To your success!

Eileen

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