- The average US mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.
- 2+ million (almost 1.5 percent) of all US wireless users subscribed to a mobile TV plan during this time.
- Hispanic (23 percent) and Black (19 percent) mobile TV subscribers constituted about double the share of these groups in the general mobile market.
The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services. Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches.Tags: Telephia, mobile tv panel launch, mobile TV, Black and Hispanic market