Wednesday, June 28, 2006

Mobile TV Users Growing

Telephia, the leading provider of syndicated research to the mobile industry, released preliminary results from first quarter 2006.
  • The average US mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.
  • 2+ million (almost 1.5 percent) of all US wireless users subscribed to a mobile TV plan during this time.
  • Hispanic (23 percent) and Black (19 percent) mobile TV subscribers constituted about double the share of these groups in the general mobile market.
Sid Gorham, President and CEO, Telephia explains the importance of this last finding:
The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services. Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches.
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