- 71 percent of auto and travel buyers influenced by CGM say that CGM is credible. Only 35 percent of these consumers find brands credible.
- About one third of automobile buyers say that consumer reviews and ratings sites influence their decision. One in five says that advice from other consumers online is an influence.
- Two thirds of travelers say CGM impacted their purchase decision. Compete estimates there is more than $2 billion in travel impacted by CGM each year.
Amazon.com and eBay.com are just two of the larger websites that use CGM to great advantage. While you may want to implement CGM on your site, be sure to think this through. Be ready to open up your product or service to criticism as well as praise when entering the arena of CGM.
Tags: consumer-generated media, CGM and travel decisions, CGM and car buying, 50 percent influenced by CGM