Thursday, February 15, 2007

Tools for the brave new mobisphere

The 12th Annual GSM Association Global Mobile Awards were announced last night in Barcelona.

The awards of most interest to Internet marketers are the ones below. In the next few days, I will post the enterprise solutions, innovative devices, and customer care platforms for mobile.

Most Innovative Mobile Application or Content
ShoZu Inc. for ShoZu Mobile MultiMedia Delivery Platform-Consumers can download and upload photos, videos, music, text and other digital content to and from the handset without the need to open a mobile browser.

Best Made for Mobile Game
I-play for The Fast and the Furious ™ : Tokyo-With 6 million downloads this year, the Fast and the Furious franchise is the most successful racing franchise in the mobisphere.

Best Made for Mobile Music Service
Vodafone for Vodafone-MeinPC-View material from your home anywhere on any mobile device without the need for additional hardware.

Best Made for Mobile Video Service
marblemedia, NFB and Bravo! FACT for Shorts in Motion: The Art of Seduction- Multi-platform anthology of ten 2-minute comic movies written and directed for mobile phones.

Best Made for Mobile Infotainment for Sports & News ContentEMPICS Ltd for GameOn-WAP coverage of football and other live games, complete with photographs, obnoxious commentary and instant statistics.

Best Mobile Messaging Service
3UK for Windows Live Messenger from 3’s X-Series-8.5+ million people use Windows Live Messenger with the 3 mobile phone.

Best Use of Mobile for Social & Economic Development
GrameenPhone Ltd. for Healthline-an interactive teleconference between any Grameenphone subscriber and a licensed physician, 24/7.

Best Radio Access Product or Service
ip.access-femto3G-the user experiences a significantly better quality of service, better voice quality and higher data rates than from the 3G macro network.


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