Friday, March 30, 2007

What Do Blog Readers Want?

Blog readers know what they want and will be regular readers of the blogs that give it to them, according to a blog readership survey conducted by WOMMA.
  • 43.9 percent of blog readers say that writing quality is a key factor
  • 51.5 percent say the quality of writing helps determine the credibility
  • 43.6 percent say that the blog's subject matter is key

  • 65.7 percent of blog readers read for entertainment
  • 42.5 percent for personal interests and hobbies
  • 32.5 percent for education and information
  • 12.3 percent for work

  • 30.8 percent of blog readers read more than three blogs regularly
  • of these readers, 68.3 percent say they read them daily

  • 67.3 percent of readers find blogs by following links from other blogs
  • 22.9 percent use recommendations on blogs
  • 19.6 percent use search engines
From Newsletter : Measurement and Metrics in Word of Mouth Marketing #2.28: 03.30.07

3 comments:

Lagwolf said...

Well as a blogger and a reader I know I have very short patience with blog posts that are poorly written. I am not keen on merely links either prefering someone to put some thought into the post.

Anonymous said...

Handy information. Bloggers should be striking to put out quality text.

Angie
http://suncoastscribe.com/

Cecile said...

Wow! Great statistics. It is interesting that 67.3% of readers find blogs by following links on other blogs. A good reason to get my blogs into blogrolls!

LinkWithin

Related Posts with Thumbnails