Viral Marketing Settles into Mainstream

MarketingSherpa: What 2,914 MarketingSherpa Readers Say About Viral Marketing

MarketingSherpa's Viral Marketing 2007 survey was released in April. Marketers who have really used viral marketing will continue to do so. More than 80 percent of very experienced marketers say that viral marketing builds awareness, and more than 50 percent of marketers say they are planning to launch multiple viral efforts in 2007.