Spending With a Purpose

The big spenders this election are not just the presidential candidates. Special interest groups have spent $6+ million on television advertising so far this year on state and local ballot measures, according to TNS Media Intelligence/Campaign Media Analysis Group (CMAG).

With 17 Democratic and Republican candidates running for president, CMAG predicts that more than $800 million will be spent on TV ads in the battle for the White House.

"Next year, spurred on by the largest outlay for political campaign advertising in US history, total media ad spending will shoot past the $300 billion barrier for the first time," said David Hallerman of eMarketer.

eMarketer predicts that the presidential elections will help online ad spending growth increase from 18.9% in 2007 to 22.1% in 2008, also according to eMarketer.
If I ruled the world: We would spend the money on insuring the children in the USA, making good on our promises to other countries like Darfur, and put a billion or so toward the deficit.

The candidates would write a position paper outlining exactly what they believe, their plan of action if elected and any skeletons they may have hiding. These position papers would be published in nationwide newspapers and be read into the congressional record.

Anyone with a history of public service could run for president; better yet, they could win.

Tags: if i ruled the world, no more political campaigns, spending with a purpose