The Future of Advertising

I just finished a book set in 2090. Lots of changes, but I did notice that advertising featured prominently. In the future, there were huge LCD screens everywhere. People were constantly blasted with advertising in any commercial space.

Out-of-home video, known as narrowcasting, is distributing video with advertising to captive audiences--in college canteens, popular restaurants, buses, offices, shopping malls.

Interested? Click to view Outdoor Advertising: A New Look - eMarketer

Tags: outdoor advertising, narrowcasting