Turner Broadcasting is in deep trouble for the publicity stunt in which their representatives placed lightboard devices throughout Boston to promote the Aqua Teen Hunger Force show on the Cartoon Network's Adult Swim.
When a commuter noticed one of the devices under a Boston highway overpass, all hell broke loose. Bomb squads and haz-mat teams were called, subways were shut down and traffic was tied up for hours. At last count, the City of Boston said that the stunt cost almost $750 thousand and the governor of Massachuesettes said that charges may be filed on the Comedy Channel.
The twist lies in that ten cities were targeted in this PR campaign, but only Boston reacted. Austin, Texas, had the same lightboards placed in similar places and no one thought they were bombs. I mean, do they look like bombs?