Saturday, January 5, 2008

AMA Webinar : Web Analytics

Web Analytics: A Day a Month

Tuesday, January 15, 2007 10:00 am Pacific Daylight Time (GMT -08:00, San Francisco)

This webinar is appropriate for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience

Topics

  • Building dashboards, reports, and analysis that give you the facts for better decisions
  • Setting up a "Web Analytics 2.0" measurement environment
  • Sifting through mountains of website data to quickly find what matters most
  • Allocating staff and resources for maximum benefit
  • Reconciling different sources of data
  • Selecting vendors and improving vendor relations
Presenters
  • Eric T. Peterson, Web Analytics Consultant, Author of Web Analytics Demystified
  • Elissa Fink, VP Marketing, Tableau Software
  • Marla Chupack, Moderator, American Marketing Association
Free! --) Registration required

These free webinars are a great opportunity to learn new skills and to network. They are not the most high-tech event, which is surprising when you think of the association putting these on. However you will learn from experts and usually you receive a free whitepaper or a copy of the presentation. Do not forget to register. You should download the software before the webcast starts in case of problems.


1 comment:

Lost Forum said...

Excellent stuff. Thank you for letting me know about this! keep up the good work. have a great weekend:)

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