AMA Webinar : Web Analytics

Web Analytics: A Day a Month

Tuesday, January 15, 2007 10:00 am Pacific Daylight Time (GMT -08:00, San Francisco)

This webinar is appropriate for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience

Topics

• Building dashboards, reports, and analysis that give you the facts for better decisions
• Setting up a "Web Analytics 2.0" measurement environment
• Sifting through mountains of website data to quickly find what matters most
• Allocating staff and resources for maximum benefit
• Reconciling different sources of data
• Selecting vendors and improving vendor relations

Presenters

• Eric T. Peterson, Web Analytics Consultant, Author of Web Analytics Demystified
• Elissa Fink, VP Marketing, Tableau Software
• Marla Chupack, Moderator, American Marketing Association

Free! --) Registration required

These free webinars are a great opportunity to learn new skills and to network. They are not the most high-tech event, which is surprising when you think of the association putting these on. However you will learn from experts and usually you receive a free whitepaper or a copy of the presentation. Do not forget to register. You should download the software before the webcast starts in case of problems.

Tags: webcast, AMA, marketing