AMA Webinar: Engaging the Customer

When customers feel that they have been interrupted, contradicted or ignored, they will take their business elsewhere. If you spend six times as much resources to acquire a new customer compared to keeping an existing customer, it is a no brainer: Customer Service Counts.

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The Art of Engaging the Customer: Taking Proactive Steps to Deliver a Differentiated Experience

Thursday, June 12, 2008 10 am
Pacific Daylight Time (GMT -7 am, San Francisco)

PRESENTERS
Linda G. Shea, SVP and Global Managing Director, Customer Strategies, Opinion Research Corporation
Marla Chupack, Moderator, American Marketing Association

Free, but registration is required.

Tags: ama, webinar, customer service, customer engagement, opinion research corporation