Thursday, May 29, 2008

AMA Webinar: Engaging the Customer

When customers feel that they have been interrupted, contradicted or ignored, they will take their business elsewhere. If you spend six times as much resources to acquire a new customer compared to keeping an existing customer, it is a no brainer: Customer Service Counts.

The Art of Engaging the Customer: Taking Proactive Steps to Deliver a Differentiated Experience

Thursday, June 12, 2008 10 am
Pacific Daylight Time (GMT -7 am, San Francisco)

Linda G. Shea, SVP and Global Managing Director, Customer Strategies, Opinion Research Corporation
Marla Chupack, Moderator, American Marketing Association

Free, but registration is required.


Luca Govoni said...

Hi! this is really informative to me. I understand that not just getting customers but also retaining them is equally important. Putting customers first in all the aspects. Great job.

CyberCelt said...

@luca-Thanks for visiting.


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