Paid Search and Big Brand Marketing
How Intel Coordinated Search into a Global Ad Campaign
Tuesday, March 30 - 1 PM EDT
Corey Carrillo, Global Search Manager, Intel Corporation
Craig Macdonald, CMO, Covario Inc.
This webcast shows how a large-scale brand - Intel - was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search.