Sunday, June 27, 2010

Give Me Coupon or Lose My Business

Do you remember clipping coupons? Searching newspapers, combing direct mail, checking in-store newsletters, trading with friends? I am probably dating myself when I talk about supermarkets that doubled and even tripled the coupon's value. I loved when I got something for free; or, better yet, make money on a purchase.

A recent survey by Compete, found online shoppers use coupons, too. I think saving money, no matter our budget, satisfies an atavistic urge in all of us. Give us our coupons.

Coupons Are Good For the Bottom Line (Compete, June 2010)
One-third of online shoppers surveyed in the latest Online Shopper Intelligence™ survey said they generally use coupon sites while shopping online. In fact, 35 million consumers visited coupon sites in April 2010, up 5 percent from the year prior.
In response to the question "If you did not have a coupon, would you have made a purchase..." respondents answered:
  • No... 57%
  • Yes...43%
How much did you spend? (average spend on most recent online purchase)
  • With coupon... $216
  • No coupon... $122
Satisfaction with most recent online shopping experience (Extremely or Very satisfied)
  • With coupon 92% Extremely or Very Satisfied
  • No coupon 88%
Are you likely to purchase from this retailer again? (most recent online purchase, Extremely or Very Likely)
  • With coupon 91%
  • No coupon 86%
While consumers certainly enjoy coupons, what do retailers get out of it? Turns out, coupons have a significant impact on retailers’ bottom lines.
Do you provide coupons for your shoppers? Do you use them when you shop online? Share, please . . .


online logo design said...

Nice share if you get coupon so you have a great advantage in business.
Nice share I like this post.
Thanks .

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Breeding Racing Pigeons said...

haha. Yah I can really relate on your post!

Mark said...

I'm with you on the double and triple coupon promotions. They've actually started back up in my area. I'm guessing they can afford to do all that because the grocers who do it have likely hiked their prices up so high.

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Online Accounting Course said...

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Business Waste said...

Great post!. It's clear, helpful and so interesting. Thank you for sharing it.

Gazete ilan servisi said...

thanks posting man

Dan said...

Great post, i really agree with you.
im always searching the internet for them, found a few good sites that i use all the time now.

shabuj0007 said...

For business coupon is not so necessary. If you can run your business you will get potential profit. So just run the business and when time comes you will get profit.
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