Tuesday, November 8, 2005

Yahoo Think Tank Shut Down by Lightning

Thinking outside the box, Yahoo (AU and NZ) put creative teams inside a box! Between November 3-17, 2005, team members from different advertising agencies will spend 4 to 8-hour shifts in a large glass box house. These advertising execs are "on the spot" to produce campaigns based on the requests (briefs) submitted through the website--within five minute!

The Yahoo! Think Tank is located at Customs House, Circular Quay, Sidney, Australia. Yahoo! Think Tank provides users with access to a collection of on-line resources, including, various communications tools, personalised content and branded programming.

This is really a good idea and I have been visiting daily. I think the Think Tank blog post for today (11/8/05) really shows how there really is a silver lining in every cloud!

From Yahoo Think Tank AU Today (blog posting by Pete Galms):

The Tank was down after a lightning strike pre dawn. A bad omen??? Our luck has changed as Bendon the manufacturers of the tasteful yet functional sports Bra have decided to run a promo today just outside. There are models wearing the Bra and boxing in the rain. Seriously...

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