Search Engine Optimizing for Dummies

In 2000, I attended a web developer’s conference in Austin and learned search engine optimization (SEO) from a Yahoo! guru. This knowledge held me in good stead for years.

Now, I must admit that I have almost given up on search engine optimization (SEO). I read the SEO newsletters, peruse and post to SEO forums, and periodically scrape the blogosphere for the latest on search engine algorithm changes.

SEO has become a game with its own language, arcane symbols and ever-changing gods of rank and position. Dependant upon which god is in ascendancy at the moment, there are different answers to important questions:

• Which metatags do we use?
• May we use landing pages now?
• What words do we use in anchor text on hyperlinks?
• Are links within a website useful?
• What are the Dublin metatags?
• Should we use hyphens (-) or underscores (_) in our titles?

Rather than giving up, I decided to take action. I purchased Internet Business Promoter (IBP) software, which I will use to optimize both my websites (CoolAdz.com and USAer.com).

The software and the process appears simple: optimize your web pages, promote your web sites and track the results. They offer a 30-day money-back guarantee and free updates for a year.

Wish me luck in my quest for page ranking of the past.

Tags: Search Engine Optimization, SEO, Internet Business Promoter