Thursday, June 1, 2006

Great Advertising Relies on Concept Recognition

Every now and then, someone in advertising comes up with a creative idea that is a take off on an already established concept. When done correctly, the results are instantaneous and rewards may be great. If the concept is not a patented idea or product, this is a perfectly acceptable advertising solution.

Never have we seen a concept that has so rightfully been adapted to another product. Tell me what you think.

12 step program to breaking our addiction to oil
Oil exploitation endangers ecosystems from America’s parks and wilderness to the deepest jungles in the Amazon and Africa. Our climate, national security, universal human rights, economy and health are threatened by America’s addiction to oil. For our forests, the rights of indigenous peoples, and the natural systems that sustain life, Rainforest Action Network is committed to help break America’s oil addiction.
Here’s how:
  1. Admit we have a problem
  2. Separate oil & state
  3. Jumpstart Detroit
  4. Redesign American mobility for smart growth
  5. Plug in America
  6. Grow our gas
  7. Rooftop revolution
  8. Green the grid
  9. Fund the future
  10. Wean... to green
  11. Low carb USA
  12. Vote
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