Sunday, December 17, 2006

Generation X & Y Women Tech Savvy

The following from a Customer Focus® Tech Savvy study by Vertis Communications.

Young women from Generation X (born 1965-1976) and Generation Y (born 1977-1994) are increasingly tech-savvy, both in their technology usage and their purchasing patterns. here are some more findings from the study:

Electronics Purchase Plans Vary Surprisingly Among Genders and Incomes

* 28 percent of Generation Y women and 21 percent of Generation Y men plan to purchase a digital camera within the next year.
* 21 percent of adults with an annual household income of $30-$50K and 14 percent of adults with an income of $75-$100K per year are planning to purchase a digital camera within the next year.
* 30 percent of Generation Y men and 17 percent of Generation X men plan to purchase a cell phone with advanced features within the next year.
* 24 percent of consumers with household income of more than $100K and 22 percent with income of $75-$100K a year plan to purchase a HD-TV in the next year.

Advertising Inserts Continue to be Most Influential in Purchasing Decisions

* Since 2004, there has been an increase from 32 to 38 percent in purchasing decisions influenced by advertising inserts reported by Generation X women.
* In 2006, 27 percent of Generation Y men report they are less likely to be influenced by TV in purchasing decisions,down from 38 percent in 2004.
* In 2006, 28 percent of Generation X women as contrasted with 19 percent in 2004 said they used the Internet to help purchasing decisions.
* In 2006, 38 percent of Generation Y men, versus 21 percent in 2004, reported they used the Internet first to help purchasing decisions.

Quick Checkouts and Specialty Orders Enhance Shopping Experience

* 83 percent of Generation X women and 72 percent of Generation X men agree that a fast checkout at the counter enchances the overall shopping experience.
* 48 percent of Generation Y men and 37 percent of Generation Y women prefer to special order items while shopping.
* 50 percent of Generation Y women and 41 percent of Generation Y men feel loyalty card benefits enhance the shopping experience, followed by 47 percent of Generation X women and 36 percent of Generation X men.
* 62 percent of Generation Y women and 53 percent of Generation Y men prefer advertised specials on selected items.

To view the full report with supporting charts, please visit Vertis.

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1 comment:

maggie said...

I think I'm pretty Tech Savvy. I would say my honey is more but I'm right up there. I love gadgets.

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