Saturday, January 6, 2007

eMarketer's 10 Key Predictions for 2007

Happy New Year! May 2007 be all you wish and more!

I thought I might collect and post some of the predictions and trends to watch as outlined by leading marketers.

Today is eMarketer's 10 Key Predictions
  • Online Ad Spending Will Hit $20 Billion
  • Some Money and Lots of Hype for Online Video Advertising
  • Social Networks Are Set for a $1 Billion Windfall
  • Downloadable Games Will Get Hotter
  • Thirty-Seven Million Strong: A 'Minority' Bigger than Canada
  • Mobile TV Arrives
  • US B2C E-Commerce Will Cruise Past $200 Billion
  • The Retail Power of Word-of-Mouth
  • Broadband Services Will Matter as Much as Speed
  • DVRs Pump Up TV Viewing
read more here.

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