From the article:
. . . Marketing Sherpa experiment performed with their newsletter readers. The goal was to find out if the wording used in hyperlinks could make a difference in clickthrough rates.
The answer is yes. They found that the right two or three click link words can lift clickthrough rates by more than 8%.
Here are the results:
- “Click to continue”: 8.53%
- “Continue to article”: 3.3%
- “Read more”: (-)1.8%
Use your anchor text to tell your readers exactly what you want them to do. So, click here to subscribe to my feed and then click here and leave me a comment. When you awaken, you will not remember a thing. LOL