True Stories from the Front Lines

According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a recent survey showed only 12 percent of marketers consider recently launched products as being differentiated.

AMA Webcast : Marketing Innovators: True Stories from the Front Lines

Thursday, November 8, 2007 10:00 am Pacific Daylight Time (GMT -07:00, San Francisco)

• Learn what leading companies are doing to foster innovation
• Hear success stories and examples of innovation in action
• Discover what you need to do to have innovation imbedded in your company's DNA
• Understand how companies are using new ways to gather consumer insight to fuel their innovation process

Presenters:

• Russ Rubin, SVP, Global Accounts, MarketTools and former Senior Director of Consumer Insights, International, General Mills
• Barbara Hagen, Senior Director of Customer Research and Development, Best Buy, Inc.
• Bob Bruce, Chief of Research, MarketTools
• Barry Curewitz, Managing Partner, WHOLE-BRAIN Brand Expansion
• Marla Chupack, Moderator, American Marketing Association

(Click here to read more about presenters)

Free! --) Registration required.

These free webinars are a great opportunity to learn new skills and to network. They are not the most high-tech event, which is surprising when you think of the association putting these on. However you will learn from experts and usually you receive a free whitepaper or a copy of the presentation. Do not forget to register. You should download the software before the webcast starts in case of problems.

Tags: webcast, AMA, marketing