There are two sources of cholesterol: food and family
Do you remember seeing these advertisements on TV? Probably one of the most effective advertising campaigns of the year was short-circuited by the failure of the product to back up the claims made. A study, conducted in 2006, but not released until last week, revealed that Vytorin, a combination of Zetia and Zocor, DID NOT reduce buildup of fatty plaque in arteries.
Drug Makers Yank Vytorin TV Ads - Advertising Age - News
Merck & Co. and Schering-Plough Corp. have yanked the popular "two sources" TV advertising campaign for cholesterol-lowering drug Vytorin.