Do You Bing? Yahooers May Soon Search With Microsoft - Advertising Age - Digital
From the article:
Yahoo's request for an upfront payment (it is said to have asked for several hundred million), in addition to revenue guarantees that would amount to billions over the course of the deal, caused a breakdown last week in the on-again-off-again talks.Other issues to be worked out are:
- Microsoft wants to develop technology and not sell media.
- Microsoft wants to eliminate Yahoo as a search engine competitor.
- Yahoo wants more revenue from searches that originate on Yahoo and lead to a purchase.
- Yahoo wants access to data for use in behavioral targeting.
- Yahoo wants a share of revenue from the sale of search ads.
- Will Yahoo give Bing the "powered by" brand?
- Would advertisers buy ads via Yahoo's Panama or Microsoft's AdCenter platform?
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5 comments:
Bingoo ! that would be a good search engine competition :)
WILL YAHOO MAKE A COMEBACK?! ALONG WITH MICROSOFT?! http://askthecollegekid.blogspot.com/
I'm watching this one closely.. I can see a partnership being of great benefit to both companies but also the end user.
We'll just have to wait and see.
Karl
@all-Thank you for stopping by and making meantingful comments. I appreciate it.
I too believe this partnership it's good for us -the users! I strongly believe that Bing will keep it's name! We'll be too much confusion for the end users to change it.
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