Carol Ott, SeniorManager, e-Business Analytics, Hanover Direct
Elizabeth Magill, Senior Product Marketing Manager, Coremetrics
Marla Chupack, Moderator, American Marketing Association
Free, but registration is required.
Attend The Accurate Value of Your Marketing Campaigns: Eliminating the Blind Spot and learn:
- How a comprehensive marketing attribution solution can help you leapfrog over your competition
- Why you need to understand first click, last click and every click in between
- How this comprehensive picture can help you make the right decision about marketing investment