What I Discovered
- I think the most concise version of guidelines is here : http://www.ftc.gov/bcp/edu/pubs/business/adv/bus71.shtm.
- The page above was a great improvement over the following guide, but if you are used to legalese or just like reading government documents, this is the one you will want: http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
- Like any government agency, the FTC's "clarification" is less than perfect. However, an email address has been provided so you can ask specific questions endorsements@ftc.gov.
Between deceptive practices in the banking, mortgage and pharmaceutical industries, FTC is not focusing on bloggers at this time. However, if you are a marketer, you should have a disclosure policy that is easy to find and labeled "Disclosure" on your blog.
Luckily, disclosure and honesty have been the standard operating procedure for most bloggers who write paid posts or sell advertisements on their blogs. I have a disclosure policy and a statement of blogging ethics.
If I find other sites as I explore, I will be back to post them.
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10 comments:
I found you from Dona Nobis Pacem. I love your site. I’m going to poke around a little bit, but don’t worry I’ll put everything back where I found it!!
Here get some fantastic video games.
Everything was great. At lest not only one.
Great post,I love you blog.Keep on posting.
i like your writing skills. Nice stuff. Thanks for sharing this.
I really enjoyed reading this post, I was just wondering do you trade featured blog posts. Thanks for sharing your Blog with others.
People give testimonials because they have liked the product or service they have purchased from the companies that you see on these Websites. Often they are asked to give the testimonial, but the bottom line is that they would not give them if they didn't like the product or service.
Most of the times blogs are the same but i think you can add some value. Cheers !
Most of the times blogs are the same but i think you have a unique blog. Grats !
Definitely being a blogger should be very concern about being honest on what he or she post in the blog. Copying other works of people from other blog is against the law. But if you would really like to use their information you should at least give credit to their works.
This is my first time on your blog, and think it's cool. Keep it up.
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