Wednesday, October 22, 2008

Offer RSS and Email Subscriptions

I was reading another blogger's post on why you should not offer an RSS subscription because most people do not know what it is and would rather have email updates.

I disagree. When I first started offering feed (RSS) subscriptions on my blogs, I had a link to a page on my website at that defined feed, explained how to use RSS, detailed where to get a feed reader, and the discussed the difference between subscribing by RSS and by email.

What I have found is that many bloggers subscribe by RSS. They do not read all the feeds, they just search for certain keywords, author or blog name. They glance at the entries and read the ones that interest them. The feeds may stay in their reader and they may refer to them later.

An email subscription services sends an email to your readers' email inbox every time you updates your blog. Unless your readers want more email, change your email delivery schedule to arrive on a certain day of the week. Of course, your readers may still visit your blog in the meantime, but a weekly email/newsletter will them updated without crowing their email inbox.

You may notice I have a subscribe by Bloglines badge in addition to the other options (above). Bloglines was one of the first blog readers and some page ranking programs use subscriptions through Bloglines to value blogs, so I leave it.

If you would like to have a better understanding of RSS, blog feeds and subscriptions, please visit my website If you have any questions after reading this post and that web page, please feel free to leave a question here and I will help you if I can.


Almir Bojkovic said...

great blog its got a lot of information for anyone that write articles online.

Skips said...

People are feeling interested in emails again. I am really feeling bad for that.

thompsonoutdoors said...

This strategy means a lot of work but could be effective. Lists are good for someone who wants to organize the works.

Kyle Howard said...

There are constantly new uses for RSS feeds. Mobile phones / smart phones have recently become good tools for reading RSS feeds. Mac OS comes with a cool 3D RSS feed viewer. Windows vista has an RSS viewer for it's Sidebar program, etc. By adding an RSS feed you can give users the ability to view your posts in the way they like to.

mark nagurski said...

It only makes sense to offer as many options to subscribe as possible - your marketing (and subscription options is marketing) is not about you it's about your customer/reader.

Even if one person wants to sub by RSS then why wouldn't you have it?


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