Book of Tens: Recession-Proof Businesses - Advertising Age - News
Also included were 10 Ways to Bounce Back Stronger From Tough Times
6. Be AccountableCreate A Culture Of Accountability And Partner With Finance, Research And Analytics To Measure Everything You Can. IBM'S Success Is Grounded In A Disciplined Process That Started With A Cross-Functional Marketing And Finance Team That Reviewed All Activities.
10. Be Socially ResponsibleDo The Right Thing. Your Consumers Will Notice And Reward You For Giving Back. Jim Stengel, Former P&G Global Marketing Officer, Says It Is Time For Us All To "Go Beyond Cause Marketing Or Ideals-Based Branding And Have An Inspirational And Motivational Reason For Your Brand."
-- Bob Liodice
As you can see, my favorites were number six and ten. If big business and the government had followed these pieces of advice, the world would be a better place.