Tuesday, December 16, 2008

Guns, Spam and Cheap Bear are Recession Proof

This is an excellent article about recession-proof brands, including SPAM, guns and cheap beer. You will be amazed by some of the brands.

Book of Tens: Recession-Proof Businesses - Advertising Age - News

Also included were 10 Ways to Bounce Back Stronger From Tough Times

6. Be Accountable
Create A Culture Of Accountability And Partner With Finance, Research And Analytics To Measure Everything You Can. IBM'S Success Is Grounded In A Disciplined Process That Started With A Cross-Functional Marketing And Finance Team That Reviewed All Activities.

10. Be Socially Responsible
Do The Right Thing. Your Consumers Will Notice And Reward You For Giving Back. Jim Stengel, Former P&G Global Marketing Officer, Says It Is Time For Us All To "Go Beyond Cause Marketing Or Ideals-Based Branding And Have An Inspirational And Motivational Reason For Your Brand."

-- Bob Liodice
President-CEO, ANA

As you can see, my favorites were number six and ten. If big business and the government had followed these pieces of advice, the world would be a better place.

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